Like all good things in this world, being a parent takes a lot of effort and can sometimes seem like a bumpy ride. At Chicco they try to make this fantastic adventure a little easier, that's why they ... Read more Read less

Like all good things in this world, being a parent takes a lot of effort and can sometimes seem like a bumpy ride. At Chicco they try to make this fantastic adventure a little easier, that's why they listen to the needs of parents of today and tomorrow. But they also want to go further and promote PARENTING as a concept that encompasses everyone who cares for a child, in any way. Because where there is someone who takes care of a child, they accompany them. Parenting is taking care of your loved ones, as parents do. It is a value shared by grandparents, aunts and uncles, caregivers and babysitters. In addition, it extends to anyone who takes care of children. Read more Read less